8 years in business

here's our story

Smelle (formerly North + 29 Candle Co.) was founded in 2016 when I was a new stay-at-home mom, navigating my journey through motherhood. I cherished every moment with my daughter and wanted to create something that allowed me to provide for our family while being present for all of those special moments.

During nap times and after bedtime, I had a strong urge to be creative. I've always loved candles, so I started making them for fun in my kitchen and selling them to friends and family. My competitive spirit drove me to perfect the art of candlemaking, turning days of testing into months and eventually over a year until I perfected my recipe and method.

Now, as a mother of three daughters, I have dedicated this business to them. I am incredibly proud of my journey and what this company has grown into today. Our products reflect the same dedication to perfection that I had from the beginning. I hope that when you burn our candles in your home, you feel the love that went into each one.

Thank you for being part of our journey.

With love,
Jessica

our process and ingredients

Each product is carefully curated and made with love by hand in our small studio in Denver, Colorado.

First we start with all-natural, creamy soy wax from the Midwest, USA. Then we add our custom curated and hand-blended fragrances that are superior quality, phthalate-free, and essential oil based. Each candle is prepped with a braided cotton core wick that is free of heavy metals. We then hand-pour the golden melted wax and fragrance into each beautiful candle vessel. The wicks are then centered by hand and the candles cure on our baking racks. Once cooled, each container is carefully looked over, tops smoothed over with heat, vessels inspected and wiped clean, and finally packaged by hand.

We pride ourselves in our small-batch process and guarantee that our candles are 100% handmade. Additionally, we are proud that all of our products are free of any carcinogens, mutagens, reproductive toxins, organ toxins and acute toxins. We also believe in making sustainable choices when it comes to packaging and shipping materials whenever and however possible. We work with suppliers who have the same values as we do to bring you a sustainable, safe, clean and beautiful candle that you can be proud to have in your home.